Because lets face it: no one is exactly clamoring to see the Heat take on a bunch of role players that casual fans know nothing about – the Spurs aren’t exactly the most popular team to watch to begin with. Hell, even the most avid fans of the league may have been wondering who exactly this guy Nando De Colo was.
There’s two ways of looking at this situation, and one is this: It’s Popovich’s team. He has the right to do anything he wants with it, really. Since when was there a rule stating a coach may not sit out his starters at any given time? In fact, resting players is something the long-time coach has practically done on an annual basis, although it may be the first time he used the strategy so early in the season. You may not necessarily like it, but he has the right to do what he feels is best for the team, and what he did shouldn’t have surprised anyone too much.