Bernucca: While Selling a Brand, Lakers Forgot to Build a Team

Lakers Kobe Bryant James Worthy Girls Trophy

So this is how it ends for Kobe Bryant, huh? A top-10 all-time player, Bryant will spend his last four years as the face of arguably the most storied franchise in NBA history, watching it plunge into unprecedented irrelevance. What has happened to the Lakers happens to a lot of successful family-owned businesses. It was handed from the patriarch to the next generation, which was in over its head. It took its brand for granted and treated the competition with disdain rather

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NBA players react to a glorious first day of free agency on twitter

draymondgreen

The golden age for NBA players wasn’t supposed to arrive before 2016 when the new TV deal would kick in, but it has clearly arrived early enough for the free agents of 2015. It started just as the free agency period kicked in with the calendar turning July when Anthony Davis agreed to the largest single contract ever for an NBA player. While other big-name players like LaMarcus Aldridge, Monta Ellis and Marc Gasol are still trying to figure out what they want

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Sprung: Seven Top Moments From The 2015 NBA Draft

D'Angelo-Russell

BROOKLYN — It’s incredible how a building’s mood can change so drastically every five minutes. From the roaring approval for Karl-Anthony Towns and D’Angelo Russell to the acidic, vitriol for the Knicks’ pick of Kristaps Porzingis, nothing satisfies a sports fan’s need for instant gratification like reacting to an NBA draft pick. But there were great moments behind the scenes that you could not see. A proud multi-generational basketball family sharing a special moment in a back room. A fashion statement that added to

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Scotto: Kristaps Porzingis Transcends the European Stereotype

Kristaps Porzingis

Kristaps Porzingis has become the trendy name among NBA executives since dominating at his ASM Sports workout a week ago. “I think there is a strong chance he lands in the top four picks,” one Eastern Conference general manager told SheridanHoops. “The Lakers, Knicks and 76ers are all possible options. He has the length and athleticism of Andrei Kirilenko and stroke and footwork like Dirk Nowitzki. He will be the best prospect in this draft while also having the best upside.”

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Sprung: Curry Could Become Best Playoff Shooter Ever

Curry Playoff Shot Chart

Stephen Curry has a legitimate chance to go down as the greatest shooter in NBA playoff history. With just two days before the Golden State-Cleveland NBA Finals finally begins, an appreciation of Curry’s shooting stroke — and the changing landscape of how offenses emphasize the three — point to Curry having a chance to at least be part of an elite playoff performance list. The 27-year-old MVP ideally will be playing in many more postseasons over the course of his career and should be

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Bernucca: LeBron Doesn’t Need Any More Validation

Will this be the third time NBA fans are treated to this scene?

See that guy? That white silhouette inside the red and blue? That’s Jerry West. He’s the NBA logo and has been since 1969, when he was still playing. Jerry West’s nickname was “Mr. Clutch.” Former Boston Celtics radio announcer Johnny Most, who disliked every player not wearing green and white, used to call him “Gentleman Jerry.” To my knowledge, Jerry West and Julius Erving are the only visiting players who ever received polite applause upon entering the lion’s den known as Boston

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SH Blog: Kevin Love likely to “look around” this summer; Celtics, Rockets, Lakers among options

Kevin Love Cavaliers

Kevin Love is expected to seriously study the free-agent market this summer and consider leaving the Cavaliers after one year with the franchise, according to Adrian Wojnarowski of Yahoo! Sports. “He’s got options,” the Yahoo! Sports NBA insider said in a radio appearance on The Jason McIntyre Show on Yahoo! Sports Radio. “He could stay another year [by not opting out] and go into free agency next year. “But he’s had injuries, and he might just want to sign a four-year deal somewhere else,”

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Scotto: Top Recruits Shine Bright in Jordan Brand Classic

Jordan Brand Classic

BROOKLYN – The Jordan Brand Classic introduced us to the country’s top recruits. From the looks of it, the future of college basketball is bright. Top recruits from Kentucky, Florida State, Arizona and more starred during the event, giving schools hope they can wrestle the NCAA title away from Duke next season. Speaking of wrestling a title away, France’s Jaylen Hoard and Bosnia’s Njegos Sikiras took home MVP honors during the International Game – which has been dominated by the Canadians in

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