Adidas announced a contract extension with Portland Trail Blazers All-Star point guard Damian Lillard Monday. The deal, as reported by many news outlets, could be worth up to $100 million plus incentives.
ESPN’s Brian Windhorst and Darren Rovell reported the $100 million potential of the deal.
The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options … It’s believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could be worth more than $185 million.
Chris Haynes of Comcast SportsNet had more details on the length of the deal.
The deal, according to another source, is an eight-year contract that has the potential to stretch out to 10 years if he reaches certain incentive clauses.
Due to Lillard reaching certain performance incentive clauses in his adidas rookie shoe deal, he was able to opt out at the end of the season to pursue a long-term, prosperous contract with adidas, Nike or other major competitors. Instead of waiting, Lillard’s representatives gave adidas an exclusive 30-day window to renegotiate before checking out other offers. That 30 days was up on April. 1.
Clearly, the negotiations with Adidas went well, as the two sides have now come to terms on a very lucrative deal.