Tweet of the Day: Portland Rookie CJ McCollom Wants A Handout

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Adidas announced a contract extension with Portland Trail Blazers All-Star point guard Damian Lillard Monday. The deal, as reported by many news outlets, could be worth up to $100 million plus incentives.

ESPN’s Brian Windhorst and Darren Rovell reported the $100 million potential of the deal.

The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options … It’s believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could be worth more than $185 million.

Chris Haynes of Comcast SportsNet had more details on the length of the deal.

The deal, according to another source, is an eight-year contract that has the potential to stretch out to 10 years if he reaches certain incentive clauses.

Due to Lillard reaching certain performance incentive clauses in his adidas rookie shoe deal, he was able to opt out at the end of the season to pursue a long-term, prosperous contract with adidas, Nike or other major competitors. Instead of waiting, Lillard’s representatives gave adidas an exclusive 30-day window to renegotiate before checking out other offers. That 30 days was up on April. 1.

Clearly, the negotiations with Adidas went well, as the two sides have now come to terms on a very lucrative deal.

Chris Bernucca’s Postseason Award Choices

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Image.AdamSilverTransparency is a two-way street.

For years, NBA media members – echoing the sentiments of its passionate fan base – wanted more transparency from Commissioner David Stern and his executive staff. Whether it was a lottery drawing, a suspension in the playoffs or a referee scandal, folks felt like they were entitled to an explanation. And they were.

Stern grudgingly came around. He arranged for the media to meet with referees prior to the season about rules changes. He allowed the media into the lottery drawing. He okayed press releases that admitted, Yes, we blew that call.

Since replacing Stern as commissioner less than three months ago, Adam Silver has taken the NBA’s transparency up a notch. He declared that there will be an open dialogue about officiating and is walking the walk by making internal memos available to the media.

But Silver is getting something back, too. At All-Star Weekend this year, the media presented the notion of transparency with regard to how its members vote on postseason awards, and the commissioner bought in. 

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SH Blog: Melo ponders playing for Tom Thibodeau

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Next time I write a blog for Sheridan Hoops, barring unforeseen circumstances, it’ll be the first day of the playoffs. This is what the whole season has been building towards, and it’s always a fun time. Every year has one of those “where were you when” moments. In 2012, I was mowing the lawn when Derrick Rose tore his ACL when he should have been on the bench, and I was debating whether or not to stay for the last set of a weekend-long music festival when the Heat won the title.

In 2013, I managed to actually be in front of the TV for the big moments, including my fellow Calvert Hall College alum Gary Neal going off in the Finals, and Steph Curry and the Warriors knocking off the Nuggets and kickstarting the Great Denver Exodus.

This year could be just as memorable. The Heat will be gunning for a threepeat, the West will be insane, and the Raptors, Wizards and Bobcats will be there. They might even win a few games. The Knicks, Celtics and Lakers, on the other hand, will be sitting at home. Internet points to anyone who can figure out when the last time that happened was.

Now let’s get to the latest news from around the NBA:

Mark Heisler’s Postseason Award Choices

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Heisler_125Now for the annual post-season awards no one else has, by whatever means necessary.

Kill this page if you’re looking for the Blue Plate Special featured everywhere else with Michael Carter-Williams as Rookie of the Year, Gregg Popovich as best coach, DeMar DeRozan as Most Improved, Joakim Noah as Defensive Player of the Year, etc.

All are deserving… but it’s not as if the other candidates are chopped liver, as it seems these days when everyone compares picks over the internet and— Moooooo! –joins the herd.

All of these categories are close. In all of them, voters can use whatever criteria they choose.

In other words, it’s a meaningless popularity contest. How much good did the second of LeBron James’ back-to-back MVPs in 2010 do him after he flamed out in the postseason while playing hurt, then left Cleveland for Miami?

PODCAST: Michael Scotto on Brooklyn’s Playoff Chances and Fixing the Knicks

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The Brooklyn Nets are legitimate contenders to dethrone the Miami Heat in the Eastern Conference – whether or not LeBron James wants to admit it – as I outlined in my latest column.

As for New York, the futures of Carmelo Anthony and Mike Woodson will be impacted heavily if the Knicks fail to reach the playoffs – a likely scenario.

With the Nets seemingly entrenched as the fifth seed and the Knicks on the brink of mathematical elimination, I joined WFAN Sports Radio 660 AM and host Demetri Adrahtas. We discussed Brooklyn’s playoffs chances and the team’s x-factors along with a blueprint for Phil Jackson to fix the Knicks and what to do with Carmelo Anthony.

Here’s the podcast in its entirety:

More Basketball Podcasts at Blog Talk Radio with Sheridan Hoops Radio on BlogTalkRadio

Michael Scotto is a Sheridan Hoops NBA columnist. You can follow him on Twitter