Bernucca: While Selling a Brand, Lakers Forgot to Build a Team

Lakers Kobe Bryant James Worthy Girls Trophy

So this is how it ends for Kobe Bryant, huh? A top-10 all-time player, Bryant will spend his last four years as the face of arguably the most storied franchise in NBA history, watching it plunge into unprecedented irrelevance. What has happened to the Lakers happens to a lot of successful family-owned businesses. It was handed from the patriarch to the next generation, which was in over its head. It took its brand for granted and treated the competition with disdain rather


SH Blog: Aldridge starts free agency with Lakers, Rockets; League executives doubt Wade’s value

LaMarcus Aldridge

LaMarcus Aldridge will kick off a whirlwind week of free agency by meeting with both the Lakers and Rockets on Tuesday night in Los Angeles, according to reports. Free agency begins at 9:01 p.m. Pacific time (12:01 a.m. Eastern), and Aldridge won’t waste much time. After meeting with the Lakers and Rockets on Tuesday, he’ll proceed to visit with the Spurs, Mavs, Suns and Raptors on Wednesday and finally with the Knicks on Thursday, reports Ramona Shelburne of That list doesn’t even


Heisler: Cousins to Lakers still possible: Kobe and Larry Nance make nice


If Laker fans hope—actually, expect—a fast turnaround, last week’s draft that brought D’Angelo Russell and two more of the top 34 picks was a reminder how tricky the process is going to be. The announcement of Russell’s selection at No. 2 prompted cries of anguish from the half of Lakerdom that wanted Jahlil Okafor. The Los Angeles Times’ Bill Plaschke kept from passing out long enough to tweet, “wow… crazy… wow… unreal… you’ve got to be kidding.” No, they were serious. The Lakers


Sprung: Seven Top Moments From The 2015 NBA Draft


BROOKLYN — It’s incredible how a building’s mood can change so drastically every five minutes. From the roaring approval for Karl-Anthony Towns and D’Angelo Russell to the acidic, vitriol for the Knicks’ pick of Kristaps Porzingis, nothing satisfies a sports fan’s need for instant gratification like reacting to an NBA draft pick. But there were great moments behind the scenes that you could not see. A proud multi-generational basketball family sharing a special moment in a back room. A fashion statement that added to


Mock Draft 7.0: The Final Edition


With the NBA draft just about to begin, GMs are working the phones frantically to explore all avenues of improving their clubs, including trades and creating cap space. The latest news appears to be the Los Angeles Lakers choosing at 2 between Duke’s Jahlil Okafor and Ohio State’s D’Angelo Russell. As I reported in Mock 6.0.1, my sources revealed that the Lakers front office voted Russell over Okafor when polled by Mitch Kupchak. It sounds doubtful that a deal for DeMarcus Cousins will happen tonight,


SH Blog: Pierce will opt out of contract with Wizards; Lakers actively pursuing Cousins through trade; Charlotte to host 2017 All-Star game

DeMarcus Cousins

“The Truth” is what Doc Rivers might just need to order for him to finally get the Los Angeles Clippers over the hump. Washington Wizards forward Paul Pierce, aka “The Truth”, is expected to opt out of his $5.5 million player option with the team. David Aldridge of is reporting the 10-time All-Star is looking to reunite with Rivers in Los Angeles: As I reported as likely to happen a couple of weeks ago, Paul Pierce will opt out of his


Sheridan: Lakers pick will have huge ripple effect

Lakers Clock

Pardon the San Andreas reference, but the seismic ramifications of the 2015 NBA Draft will emanate from El Segundo, Calif. That is where the Lakers are headquartered, and that is where Jim and Jeannie Buss together with Mitch Kupchak will decide who the purple and gold will take with the No. 2 pick Thursday night. Our latest Mock Draft has them taking D’Angelo Russell of Ohio State, although the consensus on other Mock Draft sites is that they will go for


SH Blog: Michael Jordan thinks he can beat Hornets players one-on-one and addresses LeBron James comparisons

Kobe Bryant Michael Jordan

Drafted No. 4 overall in the 2004 NBA draft and suffering a potential career-ending knee injury in 2007, Golden State Warriors guard Shaun Livingston believes playing in the NBA finals is “a special moment”, especially for him. In 2007, Livingston, in his third season with the Los Angeles Clippers, tore his ACL, MCL, PCL, a lateral meniscus and had a dislocated kneecap all in one knee. Even the Clippers’ team physician hadn’t “seen a lot of these” happen in one knee.