After having missed the playoffs for the past four-straight seasons—ever since four-time NBA MVP LeBron James left home for the warm beaches of Miami to join Chris Bosh, Dwyane Wade and the Heat, and after surprisingly good luck in the past two NBA draft lotteries gifted the Cleveland Cavaliers with back-to-back top-overall picks, there may have been little hope for any monumental improvement entering the summer of 2014. That was, of course, before James made the decision to go home, rejoining
Kevin Durant is prohibited from endorsing any food or drink product that contains sugar or preservatives, under terms of an endorsement deal with Kind Foods that was negotiated by his latest agency, Jay Z’s Roc Nation, a source tells SheridanHoops.com. The rare contractual language is part of Durant’s deal with Kind Foods, which markets healthy snack foods. Durant signed an endorsement deal with them in March. For the next three years, because of the contract language, you will not see Durant
CHICAGO – Not a lot of Jay-Z fans here. At least not among the U.S. federation. They aren’t exactly burning his CDs, but they are enumerating the burned bridges as the fallout from Kevin Durant’s abrupt departure from the U.S. national team continues to spread. Team USA is only the latest entity to be left with a sour taste after dealing with Durant and his latest agent. The folks at Nike aren’t exactly happy. The folks at Gatorade already were unhappy. “It’s like
Photo NBAE / Nathaniel S. Butler Chicago — USA Basketball held their first practice since the gruesome injury that befell Indiana Pacers All-Star Paul George. Practice was held at the Quest Multisport Center in Chicago, where the team will remain until after their exhibition game versus Brazil at the United Center on August 16. They will then travel to New York where they’ll continue training before exhibition games at Madison Square Garden versus the Dominican Republic (Aug. 20)
Adidas announced a contract extension with Portland Trail Blazers All-Star point guard Damian Lillard Monday. The deal, as reported by many news outlets, could be worth up to $100 million plus incentives. ESPN’s Brian Windhorst and Darren Rovell reported the $100 million potential of the deal. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options … It’s believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could
New York Knicks All-Star forward Carmelo Anthony, who has a shoe deal with Jordan brand sneakers and apparel, unveiled a new colorway to his latest signature shoe. The new colorway brought on a lot of Twitter speculation among fans as to where Anthony, who is expected to opt out of his current contract with New York, may land in the offseason.
Many of today’s NBA athletes have endorsements with major corporations that often require them to be featured in a television commercial. A lot of them have their predecessors to thank for having broadened the reach of the NBA’s global marketing arm. Greats like Michael Jordan, Magic Johnson and Larry Bird were prominently featured in high profile marketing campaigns during their playing careers. Recently, with such bold personalities like four-time NBA champion Shaquille O’Neal, the door for retired NBA athletes to continue marketing
NBA All Star weekend never fails to disappoint with its fair share of shenanigans. Whether it was the snow holding half the TNT staff hostage at Atlanta-Hartsfield airport or Kevin Hart swearing that if he won the MVP award for the 3rd time at the Celebrity game, he’d strip naked and do wind sprints, the parties are only HALF the fun that is NBA All Star Weekend. It’s an honor to get to GO, let alone be responsible for the