Adidas announced a contract extension with Portland Trail Blazers All-Star point guard Damian Lillard Monday. The deal, as reported by many news outlets, could be worth up to $100 million plus incentives. ESPN’s Brian Windhorst and Darren Rovell reported the $100 million potential of the deal. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options … It’s believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could
New York Knicks All-Star forward Carmelo Anthony, who has a shoe deal with Jordan brand sneakers and apparel, unveiled a new colorway to his latest signature shoe. The new colorway brought on a lot of Twitter speculation among fans as to where Anthony, who is expected to opt out of his current contract with New York, may land in the offseason.
Many of today’s NBA athletes have endorsements with major corporations that often require them to be featured in a television commercial. A lot of them have their predecessors to thank for having broadened the reach of the NBA’s global marketing arm. Greats like Michael Jordan, Magic Johnson and Larry Bird were prominently featured in high profile marketing campaigns during their playing careers. Recently, with such bold personalities like four-time NBA champion Shaquille O’Neal, the door for retired NBA athletes to continue marketing
NBA All Star weekend never fails to disappoint with its fair share of shenanigans. Whether it was the snow holding half the TNT staff hostage at Atlanta-Hartsfield airport or Kevin Hart swearing that if he won the MVP award for the 3rd time at the Celebrity game, he’d strip naked and do wind sprints, the parties are only HALF the fun that is NBA All Star Weekend. It’s an honor to get to GO, let alone be responsible for the
Nike brought two of the most cerebral athletes together for a couple commercial shoots on Monday. The Beaverton, Oregon based shoe and apparel conglomerate paired five-time NBA champion Kobe Bryant and recent Super Bowl champion Richard Sherman. The two star athletes were mutually enthusiastic about the opportunity to work in the same building. While the details of their advertisements are not public knowledge, it is rather fitting that the two would be featured together—both have had their battles with negative press (whether
Kobe Bryant returned to the court tonight, eight months after tearing his Achilles tendon. So of course, there had to be an accompanying commercial from Nike.Yes, that’s Ice Cube on the voice over.
Nowadays, commercials have become like mini-feature films. They are written and produced to not only be entertaining, but also to tap into the human emotional experience. This can make the product much more desirable. It can even make a product seem necessary. Nike has produced some great commercials in their time—including the Mars Blackmon campaign (starring Spike Lee and Michael Jordan) for the Nike Air Jordans, among many other great ads. The most recent installment of Miami Heat forward LeBron James’ sneakers premiered its
One of the NBA’s top players may have a fallback career, if he so desires. Oklahoma City Thunder star Kevin Durant spent the latter part of Saturday morning driving around Brooklyn in his ice cream truck serving children and everyday commuters. Security holds back a crowd as Kevin Durant spends the morning in Brooklyn promoting his new shoe and handing out ice cream in his new truck. Durant was styling with his custom built ice cream truck that his