Bernucca: While Selling a Brand, Lakers Forgot to Build a Team

Lakers Kobe Bryant James Worthy Girls Trophy

So this is how it ends for Kobe Bryant, huh? A top-10 all-time player, Bryant will spend his last four years as the face of arguably the most storied franchise in NBA history, watching it plunge into unprecedented irrelevance. What has happened to the Lakers happens to a lot of successful family-owned businesses. It was handed from the patriarch to the next generation, which was in over its head. It took its brand for granted and treated the competition with disdain rather

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Scotto: Kristaps Porzingis Transcends the European Stereotype

Kristaps Porzingis

Kristaps Porzingis has become the trendy name among NBA executives since dominating at his ASM Sports workout a week ago. “I think there is a strong chance he lands in the top four picks,” one Eastern Conference general manager told SheridanHoops. “The Lakers, Knicks and 76ers are all possible options. He has the length and athleticism of Andrei Kirilenko and stroke and footwork like Dirk Nowitzki. He will be the best prospect in this draft while also having the best upside.”

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Sprung: Bulls’ championship hopes hinge on Rose, again

Derrick Rose Bulls sleeves

It’s difficult enough to try to integrate an injured star player at any point during an NBA season. It’s even tougher to ease back a star during the season’s stretch run and adjust during the playoffs. This is the challenge the Chicago Bulls face once again in bringing point guard Derrick Rose back into the fold. Four games into a comeback from his most recent knee injury, the Bulls are very pleased with Rose’s progress and optimistic that they are coming together just in

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