This summer, when your favorite team’s owner or GM tells you a certain player is financially out of reach, here’s how you know he is lying.
His lips are moving.
NBA business is booming, folks. And not just for the so-called big markets. Take a quick look at the conference finals, which feature four teams from middle to small markets collecting millions for every home playoff game.
Take a look at the Sacramento Kings, who were just sold for a record $525 million even though they haven’t been in the playoffs in seven years and play in an outdated arena in a small market.
Words to live by: If it ain’t broke, don’t fix it.




