Gonzalez: Three Keys to the Finals for Each Coach

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I have always pondered the challenge of being an NBA coach, so here’s my attempt at coming up with three different key strategies for both coaches and teams to implement if they are going to win the championship. I personally feel that San Antonio’s Gregg Popovich is not only the premier coach in the game today, I actually believe he is one of the greatest leaders of any sport in the history of our country. On the other side you have Miami’s

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Tweet of the Day: Magic Johnson Gives His NBA Finals Insight

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Having been to nine NBA Finals, winner of five, Earvin “Magic” Johnson is more of an expert on what it takes to make it to the promised land than most, save for Bill Russell and Phil Jackson, among only a select few others. With the start of the 2014 NBA Finals just days away, Magic took to Twitter to share some insight into what it is going to take for the San Antonio Spurs and Miami Heat to win. 

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Sprung: Heat admit lack of urgency, aggressiveness in Game 3 loss to Nets

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Miami relatively cruised through its first six playoff games, with only one of their wins coming by fewer than 11 points. After trailing by two at halftime in Saturday night’s Game 3 against the Brooklyn Nets, the Heat finally took a punch it could not counter. “They got virtually everything,” Miami Heat coach Erik Spoelstra said of the Brooklyn Nets’ second half offensive surge. “Everybody knows the threes they hit towards the end of the third quarter but they were getting

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Bernucca: Fixing the Fans’ All-Star Mistakes

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NBA fans do an awful job of protecting the image of their favorite sport. This is not the NFL, which has been America’s pastime for a generation and can do no wrong in the eyes of its fans. The only time the NFL has an image problem is when a storm affects satellite reception. This is also not baseball, which has a considerable image problem with its collection of prima donnas on PEDS. But it also has more than a century of

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Tweet of the Day: LeBron James Now Available in Thigh Form

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That’s right. You can now have Miami Heat All-Star forward LeBron James on your thigh. Not literally—like a child sitting on Santa’s thigh. Figuratively, however … most definitely. Just ask Shane Battier who witnessed the phenomenon first hand. He sent evidence to James who has, for our benefit, shared it on social media.

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Bernucca: Cap Room, Exceptions, Expiring Deals: Who Has What as NBA Trading Season Begins

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The NBA holiday shopping season is upon us a little early this year. It usually starts December 15, the first day players who were signed in the offseason become eligible to be traded. But after seeing Rudy Gay’s immovable contract somehow sent from Toronto to Sacramento, it is clear that shopping season is under way.  Come next Sunday, NBA general managers will have increased flexibility when looking to improve their rosters, which was Kings GM Pete D’Alessandro’s approach in acquiring Gay, or their payroll,

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Tweet of the Day: NBA Thanksgiving Edition

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Thanksgiving Day. A day that many people assess their lives and give thanks for whatever — whether it is to the god of their faith or to other people in their lives — they may be grateful for. Studies have actually shown that expression of gratitude can lead to a longer and happier life. There is a lot to be grateful for in life, regardless of what is going on in yours. Simply having life is something to be grateful for. NBA athletes have

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