Tweet of the Day: New NBA-Themed Commercials Abound

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Many of today’s NBA athletes have endorsements with major corporations that often require them to be featured in a television commercial. A lot of them have their predecessors to thank for having broadened the reach of the NBA’s global marketing arm. Greats like Michael Jordan, Magic Johnson and Larry Bird were prominently featured in high profile marketing campaigns during their playing careers. Recently, with such bold personalities like four-time NBA champion Shaquille O’Neal, the door for retired NBA athletes to continue marketing

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Tweet of the Night: Deron Williams

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Right now the NBA talent pool at the point guard position has never been deeper. From top-to-bottom, the league is full of some of the best point guards, arguably, this league has ever seen. Any matchup on the schedule likely contains one of them, if not a “must-watch” matchup. There are games that you could focus solely on the two players playing point guard and enjoy the game. 

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Bernucca: Money for nothing, checks for free

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Now that we are about a month into the NBA season, are you disappointed in the performance of a player or two on your favorite team? Take a number and get in line. There are dozens of players who are not coming close to meeting expectations this season. And when you factor in their salaries and how much they limit their team’s financial flexibility, it can be downright infuriating.

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SH Blog: Brandon Roy admits lift is not what it used to be, O.J. Mayo can be a star?

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The Dallas Mavericks acquired loads of solid players over the summer and have put themselves in position to be successful despite losing key players in Jason Kidd and Jason Terry to free agency. But can O.J. Mayo be good enough to become a star in the NBA? Could Chris Kaman become the best offensive center of all time in Dallas? Both are conceivable, depending on who you ask. See the chatter going on in Dallas, along with the true status of

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Bernucca: “Don’t Put Me In, Coach” is a terrific view from the bench

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Mark Titus and I have three things in common. One, we both write about basketball much better than we play it. Two, we both rely on sarcasm as the basis for our attempts at humor. Three, we both are fascinatingly enthralled by “trillions.” Titus is the author of Don’t Put Me in, Coach, a wonderful inside look at big-time college basketball through the cockeyed view of a benchwarmer. On the inside flap is a review from former Boston Globe columnist Leigh Montville that begins, “If

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