Tweet of the Day: Jordan Crawford Reacts To Commercial

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Nowadays, commercials have become like mini-feature films. They are written and produced to not only be entertaining, but also to tap into the human emotional experience. This can make the product much more desirable. It can even make a product seem necessary.

Nike has produced some great commercials in their time—including the Mars Blackmon campaign (starring Spike Lee and Michael Jordan) for the Nike Air Jordans, among many other great ads.

The most recent installment of Miami Heat forward LeBron James’ sneakers premiered its new commercial Monday.

Like many of James’ more recent ads (like last year’s Samsung Galaxy Note II ad), this one did a great job of tapping into that human emotional experience.

Tweet of the Day: Reggie Miller

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Time has a funny way of bringing things full circle.

The Indiana Pacers and New York Knicks had one of the most intense rivalries through the 1990s, thanks in large part to Reggie Miller—the Knick Killer. He earned that nickname by singlehandedly taking victory from the jaws of defeat in front of the Knicks’ faithful in Madison Square Garden.

50-at-50: A Chronology Of The 50 Greatest Jordan Moments

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At the Michael Jordan statue outside the United Center

How do you rank Michael Jordan’s career achievement list?

The answer: It’s nearly impossible.

The G.O.A.T., as he’s so often referred to (by those who never saw Wilt Chamberlain play) has done so much for the game that ranking his performances simply doesn’t do justice to his illustrious career.

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Tweet of the Night: Spike Lee

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J.R. Smith's Dunk From A Low Alley Opp From Pablo Was DOPENESS.And Dat's Da Rim Rockin' Truth,Ruth.Orange And Blue "Cold As Sh*t" Skies.Brrr
@SpikeLee
Spike Lee

Dopeness, indeed.

In the fourth quarter of the 100-83 rout of the San Antonio Spurs at home in Madison Square Garden, J.R. Smith provided an absolutely spectacular play that warrants your attention. Here’s how it went down:

When rookie reserve point guard Pablo Prigioni threw a bullet pass to a wide open Smith with his back turned away from the rim, it looked like the airborne Smith would have to get back  down on his feet before finishing the play. The pass was certainly not high enough to be considered an alley-oop dish, but Smith decided to make something of nothing, as you can see in the following page:

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