LAS VEGAS – Depending on who is asked, the idea is somewhere between harebrained and bizarre, which, come to think about it, isn’t saying a lot for the proposal.

The rule in question is the proposed age limit of 23 for players participating in the Olympics, which has been floated out there as a trial balloon by NBA commissioner David Stern but which has a real chance of being implemented prior to the Rio Games of 2016.

The current members of Team USA, from the top on down, don’t like it.

But Stern is the boss, and the boss has decided that the governing forces of soccer are far more on the ball than their basketball counterparts because they have an age limit of 23 in the Olympics and then open competition in the World Cup, which is a global phenomenon every four years.

So why not follow the lead of soccer and create a World Cup of Basketball?

Nitpickers would point out that making the Olympics worse in order to make the world championship better is a curious strategy. But, then again, the NBA could run a World Cup and benefit financially. and when sports is driven by greed rather than what is best for the sport or its fans, anything is possible.

Count Jerry Colangelo, managing director of the U.S. national team, as one opposed to the change.

Colangelo said he has had a discussion with Stern and told him to step carefully.

“Before any final decision is made, it’s important that all the people understand what the ramifications are – to the current group of players, to the future group of players – what really are the limitations as a result?” Colangelo said. “I think that discussion should be a long, thorough discussion before anyone goes off half cocked. That’s my opinion and I shared that with David.”

If Stern’s plan was currently in effect, the U.S. team would not have Kobe Bryant, LeBron James, Carmelo Anthony, Tyson Chandler, Deron Williams, Chris Paul or Andre Iguodala on the roster.

“There should not be an age limit for the Olympics,” said Chandler, who pointed out that swimmer Dara Torres competed in the 2008 Olympics at age 41. “We wouldn’t have been able to watch her. And we wouldn’t have been able to watch some of the heroic things we have happened over the years. So I’m very against it.”

Five current Team USA players are 23 or younger – Kevin Durant, Russell Westbrook, Kevin Love, Blake Griffin and James Harden. The rule would not impact them now, but it would in four years. Each of the players has the goal to compete in multiple Olympics.

“You only have very few chances to represent your country,” Love said, “so I feel that it comes along every four years and I feel like if you have the chance to do it and you want to make that step and you’re good enough to make the team and represent your country, I think you might as well be able to do it, even when you are older.”

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Although Stern is trying to pump up an event that would replace the World Championship, there is nothing to suggest it would be successful with fans, especially those in the U.S.

The last World Championship held in America was in Indianapolis in 2002, and attendance was awful. If you can find someone who paid extra close attention to the U.S. winning the gold medal in Turkey in 2010, you have made a rare discovery.

And are the TV networks going to pay large bucks to televise an event that few have watched? The NBA undoubtedly would unleash the full force of its marketing and publicity operation, but is creating tradition an instant process? Is it something that impassions fans because they see a series of slick television commercials? Can an autocratic commissioner simply command that fans be interested?

What of the rest of the world? Yes, players from other countries have the privilege of playing in the most popular basketball league in the world, but what if 30-year-old Tony Parker still wants to compete in the Olympics for his country?

And will other countries support such a proposal? FIBA, the governing organization for international basketball – including competition in the Olympics – would have to change rules to adopt a 23-year-old age limit.

“I think it’s a long way from concept to finish line because it’s such a political process to begin with,” Colangelo said. “When you have the NBA, you have FIBA, you have the other world governing bodies and those from the countries – you’ve got to get everyone on the same page.”

Olympic coach Mike Krzyzewski is busy preparing his team for the Olympics and said he hasn’t given the proposal much thought. But from a competitive standpoint, he thought it would be good for the U.S.

”If everybody else was [limited to 23] I think we’d have an advantage,” Krzyzewski said. “Usually the U.S. kind of dominates or wins a lot at the younger age and then it become tougher as you go forward.”

Actually, there are mixed results. In the most recent competitions, the U.S. finished fifth in a tournament involving players 19 and under, but won competitions at 18 and under and 17 and under.

Krzyzewski, however, is missing the point, although it is understandable that he has tunnel vision on preparing the current team.

In international basketball play, the Olympics not only have tradition and history, but also have created an inspiring sense of patriotism among basketball players. It is impressive to listen to players in their 20s, or Kobe Bryant at age 33 talking about the joy of playing for country, wearing U.S. colors and how it genuinely moves them.

That’s not to say for one second that players do not understand business, and that they almost always make decisions that involve accepting the maximum amount of money they can get.

But if you have established a great tradition – and the NBA has in the Olympics – is it something you sell to the highest bidder?

Or is it more accurate to say that you would sell out to the highest bidder?

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Jan Hubbard has written about basketball since 1976 and worked in the NBA league office for eight years in between media stints. Follow him on Twitter at @whyhub.