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// Check out this video of Jack Nicholson Mark Heisler, our Hall of Fame columnist, weighing in on the state of NBA basketball coverage in the day and age of social media, the 24/7 news cycle and the journalistic need to sensationalize coverage in order to engage eyeballs. Give a close listen to what Mark has to say. It’ll be the topic of his column Wednesday. It makes a lot of sense, and it comes from the perspective of a super-respected senior writer