The short answer is $600 million “plus.” The $600 million represents economic value of the team based on fundamentals, while the “plus” represents intangible value that is specific to the buyer’s view of the Hawks opportunity. What is the “plus” worth? Keep reading. Pro sports franchises are one of a kind, extremely desirable and rarely available. While that accounts for some of the eye-popping NBA team sales prices lately, it doesn’t make pricing the next one much easier. Each team has its