// Check out this video of Jack Nicholson Mark Heisler, our Hall of Fame columnist, weighing in on the state of NBA basketball coverage in the day and age of social media, the 24/7 news cycle and the journalistic need to sensationalize coverage in order to engage eyeballs. Give a close listen to what Mark has to say. It’ll be the topic of his column Wednesday. It makes a lot of sense, and it comes from the perspective of a super-respected senior writer
Heisler column: Only Stern knows true timetable
By Mark Heisler Mama, put my guns in the ground, I can’t shoot them anymore. That long, black cloud is comin’ down. Feel like I’m knocking … Oh, not yet? This just in: The NBA season, preseason, training camps and even the pre-camp media days aren’t over yet! As for those hopelessly stalemated talks with rifts reportedly opening on both sides? Yeah, right. Everything you’ve seen and heard to this point is play-acting. As far as actual negotiations, neither side has even started yet. Given the NBA